Barley & Me

Episode 118: Rob Moreno of Jackrabbit Brewing & Improvisor Justine Lopez

January 20, 2020

Host Ben Rice travels to West Sacramento, CA, to chat with Jackrabbit Brewing's head brewer Rob Moreno and Sacramento-based improvisor Justine Lopez. We kick off 2020 with conversations about secondary businesses to drive success, Sacramento's growing arts and comedy communities, what 2020 holds for craft beer (and Jackrabbit in particular), plus brand management and business planning, marriage and child-raising pros and cons, and how dogs can tell if you're a good person or not. Also! How improv is like sports, Ben's bad decision making, and the drawbacks of capitalism. All this and more, on episode 118 of Barley & Me. Enjoy!

You can follow Barley & Me across social media @barleyandmepod. You can email questions/comments/concerns to or New website!! And, of course, you can buy Barley & Me t-shirts at

Find out more about Jackrabbit’s goals and progress, plus can releases on Instagram @jackrabbitbrewingcompany

If you’re lucky, you can follow guest Justine Lopez on Instagram @justine____

This episode is brought to you by:

-The Art of Beer, happening January 24, 2020, at McClelland Conference Center in Sacramento, CA. Get your tickets online at

Barley & Me listeners can get 10% off their purchase of tickets and packages by using promo code Barley10

-Comedy Night at Crooked Lane! The next show is Thursday, February 20, at Crooked Lane Brewing in Auburn, CA. Tickets are $10 and are available on Eventbrite, at the brewery (536 Grass Valley Hwy, Auburn, CA) or by phone (530) 878-5232. February’s headliner is Chelsea Bearce (YouTube’s “Street Comic”), featuring Chad Opitz and hosted by Roman Spinale.

Do you have a story about racism, sexism, homophobia, or transphobia in the beer industry? You can submit your story anonymously, to be read on a future episode of Barley & Me at

Intro Music: “Functional Alcoholism” by Be Brave Bold Robot (@bebraveboldrobot)

Alternate Intro Music (not included in this particular episode): “JamRoc” by Breez (@breeztheartist)

Logo by Jessica DiMesio (@alivingclicheart)